Centuries of Traditional Craftsmanship
Toto Norenkai is an association of shops and businesses that have been in operation in Tokyo, formerly know as Edo, for over 100 years and three generations. In Japanese the single word “Toto” captures the essence of both old Edo and modern-day Tokyo, and “noren” refers to the traditional curtain-like sign that is hung over the doorway to announce the name of the shop and that it is open for business, while “kai” means “club” or “association”.
Established in 1951, as a way to preserve the traditions of old Edo while promoting their business to an evolving clientele that was …read more
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